Adidas is world’s renowned sportswear manufacturer company for its sports-related products like sports clothing, shoes, bags, shirts, watches, eyewear and other accessories, established in 18th august, 1994 in Germany. "Adolf Dassler" is the founder of this company. Core belief of adidas is that through sport we have the power to change lives. The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. It is innovation and design leader which seeks to help athletes of all skill levels achieve peak performance with every product it brings to market.Adidas always focus on their customer needs and expectation that’s why it continuously improves the quality, look, feel and image of its products and its organizational structures to match and exceed consumer expectations and to provide them with the highest value.