You save: रु 48 (10%) SAVE 10%
रु 431
Old price: रु 479
10 days
In stock

Minimum quantity for "Brand Success Brand Switch Principles & Strategies" is 1.

Order by Phone Add To Wishlist

The era of Brand Switch is here upon us. For many years, product and service marketers felt customers were there with them for life, and started taking brand loyalty for granted. However, there has been a transformation in the Indian market and consumers today are now loyal to ‘perceived value’ and not necessarily to brands. Due to intense competition and a wide choice of brands, every Indian consumer today is equipped with what the author calls ‘an imaginary remote control’. With this imaginary remote control, the consumer explores various brands only momentarily and evaluates them according to the perceived value he is getting. This is not to say that brand loyalty can no longer exist. However ‘perceived value loyalty’ will precede brand loyalty. Only after a thorough assessment would a consumer settle for a particular brand. The author has recommended a unique way to gain, retain and regain consumers through his Brand Switch Module™. Jagdeep Kapoor’s Brand Switch Module™ recommends strategies to convert, attract, increase, retain and reconvert customers leading to increased sales, market share and profits.

Author:  Kapoor Jagdeep

Publisher:  Jaico Publishing House, India

Publish Year: 2010

Binding: Paperback

No posts found

Write a Review

☛ Items similar to this...

SAVE 10%
रु 652 रु 725
SAVE 10%
रु 432 रु 480
SAVE 10%
रु 328 रु 365
SAVE 10%
रु 575 रु 639
SAVE 10%
रु 900 रु 1000

☛ You may also like these items...