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Description
from barter systems to global start-upsThe Practice of Business in IndiaA fascinating insight into vyapar in the ancient past and global presentVyapar Shastra gives an engaging account of the history of vyapar, or business, in India. From the local kiranawalla to urban businessmen heading conglomerates, it details the lives of vyaparis across the social spectrum and how they drive India's economy. Filled with captivating illustrations, the text covers a range of business models - from the mela to the mall; from the village haat to the hypermarket; and from the trusted city bazaars to novel e-commerce setups. In two distinctive book sections - Vyapar and Parivar - the author reveals the characteristics of family businesses in India and how the two often merge in the Indian social context. Enriched with personal encounters - starting from shawl merchants in Kashmir to tea-stall owners in southern India - and his observations of the emerging startup models, this book examines the highs and lows of vyapar in a changing world.Vishal Shivhare is an entrepreneur with over 15 years of experience. A keen observer of the global financial market, Vishal is also responsible for the successful turnaround of several companies. His interests range from finance to philosophy, and he loves to catch the pulse of new business trends.
Author: Vishal Shivhare
Subject: Business
Publisher: Jaico Publishing House, India
Publish Year: 2016
Binding: Paperback
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