Johnson’s® carefully evaluated formulas and reduced the number of ingredients by 50%. Johnson’s have simpler, gentler products with no parabens, no phthalates, and no sulfates.
Johnson’s scientists are constantly learning about babies’ specific skin care needs, with over 90% of all industry-led baby skin care research coming from them! They have combined their latest clinical research with love for babies to improve products, beating the top safety standards in the world.
Since the beginning, their mission has been to create the gentlest baby products in the world. And now, they’re raising the bar even higher. When it comes to what’s best for your baby everything they make, everything they do and everything they stand for is as gentle as you want the world to be.