Pocket Mentor: Understanding Marketing
The latest volume in the series: Understanding Marketing
Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?
This volume provides the concepts and examples you need. You'll learn how to:
-Define a target market
-Identify and understand your toughest competitors
-Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution)
-Test new product or service ideas with customers
-Get the most from relationship marketing
Publisher: Harvard Business School Press
Publish Year: 2010
Payment Option: Cash on Delivery (Inside Valley), Bank Payment (Outside Valley)
Exchange/Return Policy: You can check the quality of product at the time of delivery, and can return the product at the time of delivery if found any defect.
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