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The latest volume in the series: Understanding Marketing

Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background?

This volume provides the concepts and examples you need. You'll learn how to:

-Define a target market

-Identify and understand your toughest competitors

-Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution)

-Test new product or service ideas with customers

-Get the most from relationship marketing

Subject: Business
Publisher: Harvard Business School Press
Publish Year: 2010
Binding: Paperback
Price: Rs.410
Payment Option: Cash on Delivery (Inside Valley), Bank Payment (Outside Valley)
Exchange/Return Policy:  You can check the quality of product at the time of delivery, and can return the product at the time of delivery if found any defect.

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