Public Relations In The Digital Era

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The art of persuasive communication, which is popularly known as Public Relations, has been practiced in different forms since times immemorial. The rock edicts of Emperor Ashoka are the oldest surviving examples found in India. Modern Public Relations has evolved from practices in the late nineteenth and early twentieth centuries that were refined during the two World Wars. The convergence of communication technologies in this digital era, the Internet and new media paradigm has influenced all.

Author: K M Shrivastava
Subject: Business
Publisher: Pilgrims Publishing Varanasi
Publish Year: 2007
Binding: Paperback
Price: Rs.480
Payment Option: Cash on Delivery (Inside Valley), Bank Payment (Outside Valley)
Exchange/Return Policy:  You can check the quality of product at the time of delivery, and can return the product at the time of delivery if found any defect.

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