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9780199576203
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We find risk everywhere--from genetically modified crops, medical malpractice, and stem-cell therapy to heartbreak, online predators, identity theft, inflation, and robbery. They arise from our own acts and they are imposed on us. In this Very Short Introduction, Baruch Fischhoff and John Kadvany draw on both the sciences and humanities to illuminate both the similarities and differences of various kinds of risk. Using conceptual frameworks such as decision theory and behavioral decision research, they examine the science and practice of creating measures of risk and look at how scientists apply probability by combining historical records, scientific theories, and expert judgment. Perhaps more important, they show what science has learned about how people deal with risks, applying these lessons to diverse everyday examples, demonstrating how we can move from understanding a risk to making a choice to diminish risk in everyday life.

Author: Baruch Fischhoff, John Kadvany
Subject: Business,Self Help
Publisher: Oxford University Press
Publish Year: 2011
Binding: Paperback
Price: Rs.410
Payment Option: Cash on Delivery (Inside Valley), Bank Payment (Outside Valley)
Exchange/Return Policy:  You can check the quality of product at the time of delivery, and can return the product at the time of delivery if found any defect.

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