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Shopper Marketing 101 contains real-world examples to help you understand the fundamentals of shopper marketing. It will also answer numerous questions like: how significant a role do channels and retailers have to play in the success of your brand? What is the difference between consumer behaviour and shopper behaviour? Will your brand appeal to both of them? And what is the underlying science behind winning with retailers and shoppers

Author: Nitish Rai Gupta
Subject: Business
Publisher: Bloomsbury Publishing Plc
Publish Year: 2014
Binding: Paperback

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