You save: रु 80 (10%) SAVE 10%
रु 720
Old price: रु 800
10 days
9781583334065
In stock

Minimum quantity for "The Coke Machine: The Dirty Truth Behind The World's Favorite Soft Drink" is 1.

+
Order by Phone Add To Wishlist

The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there. 

Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and "Coca-Cola" the world's second- most recognized word after "hello." However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet. 

Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including: 

? Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads 

? How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools 

? The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated 

? That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia 

A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed. 

COKE is a registered trademark of The Coca-Cola Company.
This book is not authorized by or endorsed by The Coca-Cola Company.

Author: Michael Blanding
Subject: Business
Publisher: Avery Publishing Grup
Publish Year: 2010
Binding: Hardback
Price: Rs.800
Payment Option: Cash on Delivery (Inside Valley), Bank Payment (Outside Valley)
Exchange/Return Policy:  You can check the quality of product at the time of delivery, and can return the product at the time of delivery if found any defect.

No posts found

Write a Review

☛ Items similar to this...

SAVE 10%
रु 733 रु 815
SAVE 10%
रु 369 रु 410
SAVE 10%
रु 792 रु 880
SAVE 10%
रु 180 रु 200
SAVE 10%
रु 288 रु 320

☛ You may also like these items...